Your product is solid.
Your commercial system isn't yet.
I help Belgian B2B SaaS, IT services, and MSP scale-ups move from founder-led sales to a scalable commercial system, without a full-time CRO, without a generic marketing agency.
Does this sound familiar?
Most IT B2B founders I speak with have the same problem: after product-market fit, working harder stops being a strategy. Structure becomes the bottleneck, not the technology, not the market, not the team.
You have product-market fit. Clients are happy. But the next step toward repeatable growth is blurry. You know that tactical input won't solve it, but you don't know what will.
92% of B2B buyers already have at least one vendor in mind before they start a formal search. If you're not on the shortlist before the evaluation begins, you're playing from behind.
In 79% of B2B IT deals, the CFO has veto power. Technical founders sell to the CTO, and get caught off-guard when the deal stalls on ROI questions they never prepared.
You hired an SDR, a Head of Sales, or a growth hacker. Six months later, no results. The problem isn't the person, it's the absence of a commercial system around them.
B2B SaaS companies in Belgium, generating $3.5 billion in combined revenue. The market is there. The commercial structure at most scale-ups isn't.
A commercial architect, not another pair of hands.
I don't come to generate leads and I don't come to close deals. I come to build your commercial house: positioning, ICP, pricing, sales process, pipeline, messaging, outreach methodology, and CRM structure, all designed so that you and your team can run it independently once I'm gone.
That makes me neither an agency nor an interim salesperson. I'm the commercial strategist who aligns marketing and sales, in a sector where one wrong positioning choice costs you six months, and where the CFO vetoes the deal if your ROI story isn't sharp.
Architecture, not execution
I teach your team to fish; I don't fish for you. My work is scalable for you and durable after I leave.
Marketing and sales aligned
In IT B2B they're not separate silos. Positioning, ICP, messaging, content, and sales process are one playing field, I serve them together.
Local market, local context
An American Fractional CMO doesn't know the Benelux. I know the Belgian VC ecosystem, the Flemish and Dutch markets, and the cultural nuances in sales conversations.
Senior level, no senior price tag
An experienced CRO with SaaS experience costs €150,000–€200,000 per year. I deliver the same strategic depth for a fraction of that.
Four packages. One logical journey.
Each package builds on the previous one and creates the next. You don't have to start at the top.
Commercial Quickscan
A low-barrier first step. I analyse your current commercial status in one week and deliver a concrete action document with 3–5 quick wins.
- Intake + analysis in 1 week
- Positioning, ICP, funnel, pricing reviewed
- 3–5 concrete quick wins with priority plan
Revenue Audit
The full commercial deep-dive. Positioning, pricing, CRM, pipeline, content, sales process, and team, you get a strategic report with the cracks in your foundation.
- 3–4 week timeline
- Interviews with founder and team
- Review of CRM, pipeline, content, and outreach
- Strategic report + action plan
Growth CMO
Ongoing commercial leadership, 1–2 days per week. I sit in your pipeline meetings, coach your team, steer your messaging, and build the commercial engine you don't yet have.
- Weekly strategic guidance
- Pipeline management and outreach methodology
- Messaging, positioning, and pricing
- Coaching of founder and junior team
- Minimum 3 months
Fractional CRO
For scale-ups with a commercial team that needs a strategic leader to structure and steer it, without closing deals yourself.
- 2–3 days per week
- Sales team coaching and deal coaching
- Strategic direction and hiring plan
- Minimum 6 months
Three steps. No surprises.
Discovery call (30 min, free)
We decide together whether there's a fit. No pitch, no pressure, an honest conversation about where you are and what you need.
Quickscan or Revenue Audit
Depending on how deep you want to go, you start with a Quickscan or a Revenue Audit. Both deliver a concrete report that's useful even on its own.
Retainer (optional)
If you want to translate the findings into a repeatable system, we move to Growth CMO or Fractional CRO, always with a clear exit point.
What founders ask us
I'm too small for a CRO. Is this for me?
Yes, probably exactly because of that. The model is designed for companies that can't yet carry a full-time commercial leader but do need strategic direction to reach the next phase.
Will you sell on our behalf?
No. That's a deliberate choice. I build the system, coach your team, and steer your deals, but I don't close in your place. My work has to keep working after I'm gone.
I already have an SDR or Head of Sales. What do you add?
Executors without strategy are expensive and frustrating. I give their work direction: clear positioning, a sales process that works, messaging that lands. Your existing people become far more productive.
What is the minimum engagement length?
A Quickscan takes one week. An Audit takes three to four weeks. A Growth CMO retainer is a minimum of three months. A Fractional CRO is a minimum of six months.
What if my product is very technical?
That's not the problem. I don't need to understand your product at byte level, I need to understand how your buyer decides, what their pain is, and how you position against alternatives. That's my expertise.
Do you work with Dutch IT companies too?
Yes. My focus is Belgium and Benelux. I know the Dutch market dynamics, the cultural differences in sales conversations, and the local VC context.
Let's start with the right conversation.
No sales pitch. No hour-long demo. A free 30-minute call where we look together at where you stand commercially and whether there's a real fit. If there isn't, I'll say so, and point you in the right direction.
Book a call →