Your technology accelerates the energy transition.
Your sales engine isn't accelerating with it.
I help Belgian energy & grid tech scale-ups move from pilot customers to a repeatable commercial engine — selling into utilities, industrial offtakers, DSOs, and aggregators. Without a full-time CRO, without a generic agency that doesn't understand regulation and grid operations.
Does this sound familiar?
Cleantech & energy raised more than €80 million in Belgium in 2024 — Gorilla (€23M Series B), Bnewable (€40M), Skysun (€16.85M Series A). The capital is there. The technology is there. But most energy tech scale-ups hit the same commercial wall: a market with slow-deciding buyers and a fast-shifting regulatory landscape.
Your buyer landscape is spaghetti: TSOs, DSOs, BRPs, utilities, industrial offtakers, aggregators. Each deal touches 6 to 10 stakeholders with different KPIs — and one can veto the whole thing.
Procurement cycles at energy players take 9 to 18 months. Founder-led sales stays stuck in pilot conversations that don't escalate to paid rollout — and nobody on the team knows how to get there.
The regulatory framework shifts faster than your sales playbook. The Flemish flex grid framework (Fluvius), Capacity Remuneration Mechanism, MOG, ETS reform — if that's not in your messaging, you sound dated.
Your investors measure on pipeline and ARR. You raised on vision, but now they want commercial traction in 12 months. A full-time CRO with energy experience is almost impossible to find, and an agency doesn't know your sector.
raised by Belgian energy tech scale-ups in 2024. The capital is there. The commercial structure at most scale-ups isn't ready to convert that capital into predictable revenue.
A commercial architect who understands complex energy buyers.
I don't come to generate leads and I don't come to close deals. I come to build your commercial house: positioning, ICP, pricing, sales process, pipeline, signal-based outreach, and CRM structure — designed so you and your team can run it independently once I'm gone.
Energy & grid tech falls in the same category as my work with Portomundi (logistics terminals): a traditional B2B sector being digitised, with multi-stakeholder procurement, long cycles, and regulatory complexity. The sales motion is familiar. The players are different, but the structure is the same.
Architecture, not execution
I teach your team to fish; I don't fish for you. My work scales for you and keeps running after I leave.
Signal-based outbound
Utility funding rounds, new TSO tenders, CCO hires, policy shifts (CRM, MOG, flex grid) — every signal is an outreach trigger at the right moment.
Belgian energy context
I know Fluvius flex grid, the Belgian CRM, Elia's tender cadence, and the roles of VEKA, FOD Economie, and CREG. No three months of sector onboarding.
Senior level, fractional cost
An experienced CRO with energy tech background costs €180,000+ per year and is almost impossible to find. I deliver the same strategic depth fractionally.
Four packages. One logical journey.
Each package builds on the previous one and creates the next. You don't have to start at the top.
Commercial Quickscan
A low-barrier first step. I analyse your current commercial status in one week and deliver a concrete action document with 3 to 5 quick wins.
- Intake + analysis in 1 week
- Positioning, ICP, funnel, pricing reviewed
- 3 to 5 concrete quick wins with priority plan
Revenue Audit
The full commercial deep-dive. Positioning, pricing, CRM, pipeline, content, sales process, and team, you get a strategic report with the cracks in your foundation.
- 3 to 4 week timeline
- Interviews with founder and team
- Review of CRM, pipeline, content, and outreach
- Strategic report + action plan
Growth CMO
Ongoing commercial leadership, 1 to 2 days per week. I sit in your pipeline meetings, coach your team, steer your messaging, and build the commercial engine you don't yet have.
- Weekly strategic guidance
- Pipeline management and signal-based outreach
- Messaging, positioning, and pricing
- Coaching of founder and commercial team
- Minimum 3 months
Fractional CRO
For scale-ups with a commercial team that needs a strategic leader to structure and steer it, without closing deals yourself.
- 2 to 3 days per week
- Sales team coaching and deal coaching
- Strategic direction and hiring plan
- Minimum 6 months
Three steps. No surprises.
Discovery call (30 min, free)
We decide together whether there's a fit. No pitch, no pressure, an honest conversation about where you are and what you need.
Quickscan or Revenue Audit
Depending on how deep you want to go, you start with a Quickscan or a Revenue Audit. Both deliver a concrete report that's useful even on its own.
Retainer (optional)
If you want to translate the findings into a repeatable system, we move to Growth CMO or Fractional CRO, always with a clear exit point.
What founders ask us
Do you have utility procurement experience?
Utility procurement is a specific beast: long cycles, technical evaluation, multi-stakeholder buy-in (operations, IT/OT, finance, sometimes regulator). My work in vertical SaaS — including Portomundi for logistics terminals, a comparable buyer profile — has taught me how to structure that sales journey. I don't claim 15 years in energy; I do claim that I read complex buying dynamics fast.
We sell to industrial offtakers, not utilities. Does this still fit?
Yes. Industrial offtakers (chemicals, metals, food, data centres) are often the best first segment for energy tech scale-ups: shorter cycles than utilities, sharper ROI proof needed, strong CFO involvement. That fits 1:1 with my work.
Our sales cycle is 12 to 18 months. Is a retainer logical then?
Precisely because of that. With that cycle you can't afford an experiment or a mis-hire; every wrong month is 8% of your sales cycle gone. A Growth CMO retainer of 3 to 6 months creates the system that carries the next 18 months.
We just closed Series A/B. When is the moment to start this?
As soon as possible after close. The first 6 months post-funding you're most accountable to investors for commercial traction. A Quickscan in month one puts your commercial map on the table; the retainer builds the system while your hires are still in transit.
I already have an SDR or Head of Sales. What do you add?
Executors without strategy are expensive and frustrating. I give their work direction: clear positioning, a sales process that works, messaging that lands. Your existing people become far more productive.
What is the minimum engagement length?
A Quickscan takes one week. An Audit takes three to four weeks. A Growth CMO retainer is a minimum of three months. A Fractional CRO is a minimum of six months.
Let's start with the right conversation.
No sales pitch. No hour-long demo. A free 30-minute call where we look together at where you stand commercially and whether there's a real fit. If there isn't, I'll say so, and point you in the right direction.
Book a call →