Your HealthTech works.
Your commercial engine doesn't yet.
I help Belgian HealthTech scale-ups grow from scattered pilot clients to a repeatable commercial engine, without a full-time CRO cost, without another agency in your supply chain.
Does this sound familiar?
Most HealthTech founders I speak with are stuck at the same point. Their product works. Their first clients are happy. And yet revenue stays below a glass ceiling. That's not bad luck, it's a systems problem.
Your sales cycles run 12 to 18 months. Every deal touches 7 to 10 stakeholders. Your team isn't built to handle that complexity systematically.
You're running sales yourself, alongside product, regulation, and fundraising. Every deal you close cost you three late nights, and you know this can't scale.
You've hired a marketing agency or junior sales rep. There's activity, but no repeatable pipeline. You sense the problem is deeper than execution.
Investors are asking for commercial traction. Your pilot clients look good, but you can't explain how they go from pilot to paid rollout. You're building case studies, not a system.
of Belgian HealthTech startups stay below €1M in revenue. The bottleneck is rarely the technology, almost always the commercial structure.
A commercial architect, not another pair of hands.
I don't come to "generate leads" and I don't come to "close deals". I come to build your commercial house: positioning, pricing, sales process, pipeline, messaging, outreach methodology, and CRM structure, all set up so that you and your team can run it independently once I'm gone.
That makes me neither an agency nor an interim salesperson. I'm the commercial strategist who aligns marketing and sales in a sector with 7 stakeholders per deal, where one wrong positioning decision costs you twelve months.
Architecture, not execution
I teach your team to fish; I don't fish for you. My work is scalable for you and durable after I leave.
Marketing and sales aligned
In HealthTech you can't separate the two. Every messaging choice affects your outbound. Every pricing choice affects demand gen.
Local market, local regulations
I know the Belgian hospital structure, RIZIV reimbursement, the eHealth roadmap, and Flemish subsidy flows. A foreign consultant costs you three months of learning time.
Senior level, no senior price tag
A full-time CRO with HealthTech experience costs €150,000+ per year. I deliver the same strategic depth for a fraction of that.
Four packages. One logical journey.
Each package builds on the previous one and creates the next. You don't have to start at the top.
Commercial Quickscan
A low-barrier first step. I analyse your current commercial status in one week and deliver a concrete action document with 3–5 quick wins.
- Intake + analysis in 1 week
- Positioning, ICP, funnel, pricing reviewed
- 3–5 concrete quick wins with priority plan
Revenue Audit
The full commercial deep-dive. Positioning, pricing, CRM, pipeline, content, sales process, and team, you get a strategic report with the cracks in your foundation.
- 3–4 week timeline
- Interviews with founder and team
- Review of CRM, pipeline, content, and outreach
- Strategic report + action plan
Growth CMO
Ongoing commercial leadership, 1–2 days per week. I sit in your pipeline meetings, coach your team, steer your messaging, and build the commercial engine you don't yet have.
- Weekly strategic guidance
- Pipeline management and outreach methodology
- Messaging, positioning, and pricing
- Coaching of founder and junior team
- Minimum 3 months
Fractional CRO
For scale-ups with a commercial team that needs a strategic leader to structure and steer it, without closing deals yourself.
- 2–3 days per week
- Sales team coaching and deal coaching
- Strategic direction and hiring plan
- Minimum 6 months
Three steps. No surprises.
Discovery call (30 min, free)
We decide together whether there's a fit. No pitch, no pressure, an honest conversation about where you are and what you need.
Quickscan or Revenue Audit
Depending on how deep you want to go, you start with a Quickscan or a Revenue Audit. Both deliver a concrete report that's useful even on its own.
Retainer (optional)
If you want to translate the findings into a repeatable system, we move to Growth CMO or Fractional CRO, always with a clear exit point.
What founders ask us
I'm too small for a CRO. Is this for me?
Yes, probably exactly because of that. The model is designed for companies that can't yet carry a full-time commercial leader but do need strategic direction to reach the next phase.
Will you sell on our behalf?
No. That's a deliberate choice. I build the system, coach your team, and steer your deals, but I don't close in your place. My work has to keep working after I'm gone.
Do you have experience with healthcare and regulation?
I don't have a clinical background and I don't claim one. What I do have: deep knowledge of commercial systems in B2B environments with long sales cycles and complex buying committees, exactly what HealthTech requires.
What is the minimum engagement length?
A Quickscan takes one week. An Audit takes three to four weeks. A Growth CMO retainer is a minimum of three months. A Fractional CRO is a minimum of six months.
What if I already have a marketing agency or sales rep?
That's fine. I don't replace them, I give their work direction and make sure it fits together. Existing executors become far more productive once the strategy is clear.
Let's start with the right conversation.
No sales pitch. No hour-long demo. A free 30-minute call where we look together at where you stand commercially and whether there's a real fit. If there isn't, I'll say so, and point you in the right direction.
Book a call →