Starting from zero every month.
Or building revenue that stays.
You want to move from one-off projects and body shopping to managed services and contracts that renew every month. That's not a technical problem, your stack is ready. It's a commercial problem: different offering, different pricing, different sales conversation. That's exactly where I help.
Sound familiar?
Technically you're ready for managed services: monitoring, security, cloud, support. But commercially you still sell like ten years ago: per project, per day, per ticket. And you feel it in your cash flow every month.
Your revenue swings with your project calendar. A good quarter says nothing about the next one, and bankers, acquirers and you yourself can see that too.
Clients see you as an executor: they call when something breaks or when hands are needed. An SLA conversation about proactive management never reaches the table, because in their head you sit in the "supplier" box.
Managed services are in your offering, but nobody actively sells them. They're on the website, they're not in the sales conversation, and your account managers fall back on what they know: hours and projects.
Price pressure is rising: on projects and staffing you compete with every freelancer and every offshore team. On a well-positioned managed service you compete on trust, but that positioning is missing.
recurring revenue has become the norm for MSPs that sell well in acquisitions. Below 40%, you're selling projects with an MSP logo.
The transition is a sales problem. So we solve it commercially.
I redesign your commercial model for recurring: which managed services you package and how you price them (per user, per device, per SLA tier), how you migrate existing project clients to contracts, and how you steer new business towards recurring from day one instead of one-off projects.
And because strategy without execution remains a PowerPoint: my operators build alongside. Outbound campaigns aimed at companies ready for an MSP switch, follow-up on your existing client base, and a CRM that measures MRR and contract value instead of just deal amounts.
Packaging & pricing for recurring
From hourly billing to tiers and SLAs: an offering clients understand and that protects your margin instead of eroding it.
Your client base as a goldmine
Your next €50K MRR is probably already in your client list. I build the migration approach: who first, with what story, at what price.
Outbound on the right segment
Companies with outdated IT, a departing sysadmin or compliance pressure: signals that announce an MSP switch, and that we target.
Steering on MRR, not revenue
CRM and reporting configured on what matters: monthly recurring revenue, churn, contract value and expansion revenue per client.
From diagnosis to running engine.
Start with a diagnosis of your current revenue mix, or go straight for the full transition.
Commercial Quickscan
Diagnosis of your revenue mix and sales motion: how much is truly recurring, where the migration potential sits, and the three fastest steps.
- Revenue mix analysis: project vs. recurring
- Migration potential in your client base
- 3 to 5 quick wins, within one week
Revenue Audit
The full review of your commercial model: offering, pricing, client base, sales process and team, with a concrete transition plan towards recurring.
- 3 to 4 weeks lead time
- Pricing and packaging analysis
- Migration plan for the existing client base
- Strategic report + business case
Outbound Engine
Outbound machine aimed at companies ready for an MSP switch. Built and run by Blitzt, qualified meetings as the output.
- Live within 3 weeks
- Signal-driven: compliance pressure, IT vacancies, legacy stack
- LinkedIn + email multi-channel
- Minimum 3 months
Growth CMO
Ongoing commercial leadership during the transition: 1 to 2 days per week I steer your offering, your team and your migration to recurring.
- Weekly strategic steering
- Guiding client migrations
- Coaching AMs on recurring conversations
- Minimum 3 months
Three steps. No surprises.
Intro call (30 min, free)
We look at your revenue mix and your ambition. I'll tell you honestly whether the transition is realistic on your timeline, and what it will demand.
Quickscan or Revenue Audit
Diagnosis of where you stand: how much recurring potential sits in your base and your market, and what the plan is.
Build: migration + new business
Migrating existing clients to contracts, outbound on new MSP clients, and a CRM that steers on MRR. With clear monthly checkpoints.
What MSP founders ask us
Our clients don't want to pay for "management". How do you change that?
Clients don't pay for management, they pay for certainty: no downtime, no security incident, no panic when the sysadmin leaves. That's a positioning problem, not a pricing problem. The story, the packaging and the timing of the conversation determine whether an SLA feels like a cost or an insurance policy.
Do we have to give up our project revenue?
No. Projects stay, but their role changes: from your core product to your entry point. A migration project or cloud track is the most natural route to a management contract, if your sales process is built for it.
Our account managers have sold hours and projects for years. Can you bring them along?
That's often the real work, and the answer is yes, given two things: an offering packaged so it's easier to sell than loose hours, and coaching on the different conversation (value and risk instead of day rate). Both are part of the engagement.
We're too small for a fractional CRO. Is this affordable?
The journey starts with a €497 Quickscan and scales with your ambition. The Outbound Engine and Growth CMO together cost a fraction of one senior sales hire, and you can stop or scale up at any time.
How fast do we see results?
Migrating existing clients often delivers the first contracts within one to two quarters, that's the fastest route to MRR. New business via outbound follows after. The full shift in revenue mix is a 12 to 24 month journey, with measurable steps per quarter.
We're thinking about selling within a few years. Is this still worthwhile?
Especially then. Recurring revenue is the biggest value driver in an MSP acquisition: acquirers pay for predictability. Every euro of project revenue you convert into contract revenue before the sale counts multiple times in your valuation.
Let's look at your revenue mix.
A free 30-minute conversation: how much of your revenue is truly recurring, where the migration potential sits, and whether the transition is realistic on your timeline. No pitch, just an honest answer.
Book a call →