I sell a way out of a problem I’m in myself.

Simon Pille, Bruges. One person at your table. The thinking and the judgement are mine. The execution runs on fixed playbooks, carried out by people I bring in for it.

I know the problem from the inside. For far too long, my own new business came only from people who already knew me. So I now build in my own company exactly what I’d build in yours, and you get to see the figures, including the bad ones.

What I see in companies

Rarely a sales problem. Usually a design problem. The commercial side grew organically instead of being designed: it worked while the company was small, and now it creaks. You sound like everyone else, too little comes in, and things fall through the cracks.

That’s rarely the salespeople’s fault. It’s the sum of choices nobody ever consciously made: the customers who happened to come in, the sentence that once ended up on the website, the follow-up that depends on someone’s memory.

My own number

Between May and July 2026 I audited my own outbound. Two thousand six hundred and fifteen emails, thirteen replies, zero conversations.

I publish that number myself, because it says more honestly what I do than any promise could. It was also a flawed test: those campaigns sold an offer that no longer exists, with a measurement that measured nothing. That doesn’t make the number any less bad. It does explain why, ever since, I’ve started with counting instead of sending.

That series is closed. What came after is a different count, and it’s on the home page, dated. It gets updated when it disappoints, too.

How I work

Count first. I don’t write a sentence until I know what all your competitors say. Eight to twelve sites read word for word, every promise counted. Or, if your market is closed, your own sales figures per customer and per salesperson. The result of that first step is nearly always the same kind of shock: quality, experience, a personal approach, at every competitor, in the same words.

Then the point nobody dares to make. One sentence you live up to every day and your biggest competitor wouldn’t dare to copy, checked with five of your own customers on why they really chose you.

Only then build. That’s the difference from a branding agency: the sentence doesn’t stay an opinion. It goes to decision makers who don’t know you, and you get in writing what they did with it. A verdict, not an opinion.

Why there’s nobody in between

The back end runs on automation and playbooks I built myself. Whoever makes a card or builds a list follows those playbooks step by step, and I review and sign off. What you hear in the conversation is what gets built. No account manager, no team translating in between.

Three principles behind everything I automate

The system doesn’t take over the relationship. It makes time for it.

Free up time, don’t replace people. Everything I automate serves one purpose: more time for real contact with customers and prospects.

Never the last word. AI may prepare, sort and summarise. Anything that goes to a person is read and edited by a person before it goes out. That rule can be checked, so it can also be broken.

The thinking stays human. The point your competitor doesn’t dare to make, the judgement about what’s true, the conclusion from the figures. A machine can read what’s there. It can’t decide what should be there.

Who I don’t work for

Companies without a management team, or without a table to sit at. Teams where the strategy is already fixed and only extra hands are wanted. And anyone who doesn’t want to see the number when their assumption turns out to be wrong. For them, I’m too expensive and too difficult.

What I’m not

Not an agency. Not an adviser who leaves a report behind and walks out. Advice without execution is an opinion with an invoice.

Where I come from, and where I work

I studied economics and come from creative studio work. That order explains why, faced with a sales problem, I look at the words first and only then at the channel. Blitzt works from Bruges, for companies in Belgium and across the EU.

We can talk in English or Dutch, whichever suits you. The reading happens in the language of your market, because a promise only counts in the words your buyers actually read.

I work with a handful of companies at a time, because I sit at every table myself.